Who is the audience and what’s the message – the story – you want to stick? Set a deadline.
1. Ask Questions, Get Clarity
2. Research
Review, imagine
3. Submit Project Outline
For client review, revision and approval
Rewrite, rewrite. Get Feedback
4. Write
5. Sharpen, Polish, Improve
More feedback. Did I get the story right?
6. Meet the Deadline
Or else!